IDEAS, OBSERVATIONS & EVERYTHING IN BETWEEN
A little bit of marketing. A little bit of technology. A little bit of product. And a whole lot of connecting the dots.
Read the latest
WORDS FROM THE SANDWICH
Reading DeepSeek Harness's Super-agent architecture through the lens of how a company organizes work — Router, Worker, and Watchdog as account manager, project team, and follow-through.
READ MOREPermissions, workflow design, and the missing value anchor: why an enterprise AI 'workforce' platform like Agentforce is a harder sell than it looks.
READ MOREBureaucracy exists to coordinate information and anchor accountability at scale. AI-native shared context is quietly removing one of those two foundations — but not the other, yet.
READ MOREThe real difficulty in AI data projects isn't the AI — it's reconciling what the data can actually support with what the client thinks they're asking for.
READ MORETechnical coordination, trust coordination, and ongoing coordination — breaking down the three kinds of 'gap-filling' that service partners get paid for, and which one AI can actually replace.
READ MOREGartner and McKinsey are pitching AI OS as the enterprise's second brain. A closer look at the technical and business tensions behind the hype.
READ MOREA five-way taxonomy of who's actually using the 'AI OS' label — and why it's mostly players who never had a unified entry point to begin with.
READ MOREKnowing, deciding, and executing used to be bundled into one thing under bureaucracy's information scarcity. AI-native shared context only pulls apart the first one — which might purify power rather than erase it.
READ MOREA real case: an AI agent that extracts parts specs from messy engineering documents into Excel. Why validation — not extraction — is where the real engineering cost (and thin margin) actually lives.
READ MOREWhy having even a mediocre product changes the entire sales narrative for an IT services company — turning luck and persuasion into a framework for capability and risk.
READ MOREPrice competition from domestic clouds, an awkward compliance-driven Azure China, and a shrinking reliance on multinational HQs — why Microsoft's China cloud business is downsizing its ambitions.
READ MOREProduct businesses converge toward one generic solution for thousands of strangers. Service businesses diverge toward custom work for a few big accounts. That's why the 'products' services companies build rarely turn out good.
READ MOREGrok Bot's multi-agent avatars look new, but the underlying capability already exists. A look at why products keep reinventing their form while the user need stays the same.
READ MORENo articles in this category yet.
THE STORY BEHIND THE NAME
I started in Marketing. Somewhere along the way, I found myself working across product, delivery, sales and FDE — coordinating teams, learning the tech, and talking with customers.
And then one day, I was told: "You're not doing enough Marketing."
Fine.
SandwichAPI is where I make sense of everything in between — the ideas, contradictions and connections across AI, technology, marketing and business.